Social Media Management

Social media marketing refers to the use of websites and social media platforms to advertise a good or service. Social media marketing is growing in popularity among practitioners and researchers, despite the fact that the phrases e-marketing and digital marketing still have sway in academia. The majority of social media networks include data analytics tools that let businesses monitor the development, effectiveness, and engagement of marketing initiatives. Through social media marketing, businesses communicate with a variety of stakeholders, such as present and potential customers, current and potential workers, journalists, bloggers, and the general public. The administration of a marketing campaign, governance, determining the scope (such as more active or passive use), and creating the intended social media “culture” and “tone” for a company are all included in social media marketing on a strategic level.